Project: Website Revision cont'd

THE HARD BIT . . . A CONCEPT
So I need a theme, a look, a feel. Where do I start?
Panash is obviously a play on panache. Lets start there.

Panache definition:
Flamboyance, verve, daring, dash, stylish elegance.
Of French origin that carries the connotation of a flamboyant manner and reckless courage.
An ornamental plume on a helmet.
The quality of being able to do things in a confident and elegant way that other people find attractive.

We have some fine attributes here. I'm liking it.
It's important to look at the downside too. Will you branding be misinterpreted, misunderstood or have unwanted connotations?

So a French word, and a plume on helmet, brings Napoleon to mind. Napoleon's exploits also fit the attributes of panache.
Lets google some Napoleon images.
I find one I like, and from it, I create the colour scheme for the site.

OK we have a look and feel.

Back